"Responsible Marketing market-tested".

The MARÉSON Chair is organizing its annual conference on Tuesday, December 5, 2023 at 5:30 pm.

On the program:

• a lecture by Pierre Volle, Professor at Paris-Dauphine University: "Towards (more) sustainable marketing?
• a round-table discussion with eco-innovation specialists: "Eco-innovation: rethinking value creation";
• and a presentation of the results of the MARÉSON barometer.