“Responsible Marketing Put to the Test in the Marketplace”

The MARÉSON Chair is organizing its annual conference on Tuesday, December 5, 2023, at 5:30 p.m.

On the agenda:

• A lecture by Pierre Volle, Professor at Paris-Dauphine University: "Towards (more) sustainable marketing?"
• A round table discussion with managers specializing in eco-innovation: "Eco-innovation: rethinking value creation";
• and a presentation of the results of the MARÉSON barometer.