“Responsible Marketing Put to the Test in the Marketplace”
This event has already taken place!
The MARÉSON Chair is hosting its annual conference on Tuesday, December 5, 2023, at 5:30 p.m.
On the agenda:
- a lecture by Pierre Volle, Professor at Paris-Dauphine University: “Toward (More) Sustainable Marketing?”;
- a roundtable discussion featuring managers specializing in eco-innovation: “Eco-Innovation: Rethinking Value Creation”;
- and a presentation of the results of the MARÉSON survey.
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