"Responsible Marketing market-tested".

  • Category: MARÉSON Chair Conference
  • Dates : December 5, 2023
  • Opening hours: 5:30 pm to 8 pm
  • Location: Richter Campus, Maison des étudiants Aimé Schoenig - Rue Vendémiaire, 34000 Montpellier

The MARÉSON Chair is organizing its annual conference on Tuesday, December 5, 2023 at 5:30 pm.

On the program:

  • a lecture by Pierre Volle, Professor at Paris-Dauphine University: "Towards (more) sustainable marketing?
  • a round-table discussion with eco-innovation specialists: "Eco-innovation: rethinking value creation";
  • and a presentation of the results of the MARÉSON barometer.

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