The Master's Degree in Innovation Management with a Specialization in E-marketing from the University of Montpellier at CES 2023 in Las Vegas
Students from the Master 2 E-marketing program at IAE Montpellier attended CES 2023 alongside the Occitanie Region and the Ad'Occ Agency to support regional startups participating in CES.
The event in a nutshell
From January 5 to 8, 14 students from the E-Marketing program at IAE Montpellier participated in the Consumer Electronics Show (CES) in Las Vegas, partnering with the Occitanie Region and four French Tech startups (Acapela, Neovigie, Skyted, and Vrroom). The IAE students were able to put their dual skills to good use at the world's largest digital technology trade show. From digital communication to sourcing, including pitches in English to visitors at the stands, they were able to assist these startups with a variety of tasks.
We hope that this unique partnership between Montpellier Business School, Ad'Occ, the Occitanie Region, and regional startups will continue on a long-term basis to maintain a strong link between training and innovation.
About IAE Montpellier
IAE Montpellier is a public university management school. Part of the University of Montpellier, it is located on the Triolet campus and is one of 37 IAE schools in the national IAE France network. It mainly, but not exclusively, recruits students and executives with scientific or technical backgrounds, from bachelor's degrees to doctorates. Applications are generally based on a portfolio and interview. This school offers several study formats (initial or continuing education, work-study programs) and provides opportunities for international mobility within 77 partner universities.
Practical information:
Date: January 5–8, 2023
Location: CES in Las Vegas