The University of Montpellier's Master's degree in "Innovation Management - E-marketing" at CES 2023 in Las Vegas

Students from IAE Montpellier's Master 2 E-marketing program went to CES 2023 alongside the Occitanie Region and Agence Ad'Occ to support regional startups in their participation at CES.

The event in a nutshell

From January 5 to 8, 14 students from IAE Montpellier's E-Marketing program took part in the Consumer Electronics Show (CES) in Las Vegas, in association with the Occitanie region and four French Tech startups (Acapela, Neovigie, Skyted and Vrroom). IAE students were thus able to put their characteristic dual skills to good use at the world's biggest digital technology trade show. From digital communications and sourcing to English-language pitches to visitors on the stands, they were able to support these startups in a variety of tasks.

We hope that this unprecedented partnership between IAE Montpellier, the Ad'Occ agency, the Occitanie region and regional startups will continue in the long term, to maintain a strong link between training and innovation.

About IAE Montpellier

IAE Montpellier is a public university school of management. A component of the University of Montpellier, it is located on the Triolet campus and is one of the 37 IAEs in the IAE France national network. It recruits mainly, but not exclusively, students and managers with scientific or technical backgrounds from Licence 3 to Doctorat. Applications are generally based on a dossier and interview. The school offers several study formats (initial or continuing training, sandwich courses) and international mobility opportunities with 77 partner universities.