9th Franco-Austrian-German Workshop (FAG Workshop)

The^9th Franco-Austrian-German Workshop (FAG Workshop) aims to be a platform for fruitful scientific exchange and networking between French-speaking and German-speaking researchers, and more broadly with researchers from around the world who are interested in consumer behavior research.

The theme of the 2025 workshop focusing on consumer behavior will be: "Encouraging consumers to change for greater well-being: new challenges for consumer behavior research."

As the world faces growing concerns about health, sustainability, and quality of life, it is important to consider how consumers can be encouraged to make choices that are healthier, more sustainable, and ultimately more beneficial to well-being.

This workshop aims to identify and discuss new challenges, opportunities, and the knowledge needed to understand and encourage these positive behavioral changes.