9th Franco-Austrian-German Workshop (FAG Workshop)

The ^9th Franco-Austrian-German Workshop (FAG Workshop) is intended as a platform for fruitful scientific exchange and networking between French- and German-speaking researchers, and more broadly with researchers from all over the world who are interested in consumer behavior research.

The theme of the 2025 consumer behavior workshop will be: "Encouraging consumers to change for the better: new challenges for consumer behavior research".

As the world faces growing concerns about health, sustainability and quality of life, it's important to consider how consumers can be encouraged to make healthier, more sustainable and, ultimately, more beneficial choices for well-being.

The aim of this workshop is to identify and discuss the new challenges, opportunities and knowledge needed to understand and encourage these positive changes in behavior.