9th Franco-Austrian-German Workshop (FAG Workshop)

The^9th Franco-Austrian-German Workshop (FAG Workshop) aims to serve as a platform for fruitful scientific exchange and networking among French- and German-speaking researchers, and more broadly with researchers from around the world who are interested in consumer behavior research.

The theme of the 2025 workshop on consumer behavior will be: “Encouraging consumers to make changes for greater well-being: new challenges for consumer behavior research.”

As the world faces growing concerns about health, sustainability, and quality of life, it is important to consider how consumers can be encouraged to make choices that are healthier, more sustainable, and ultimately more beneficial to their well-being.

The purpose of this workshop is to identify and discuss the new challenges, opportunities, and knowledge needed to understand and encourage these positive behavioral changes.