El Juego de la madalena - Julieta Averbuj

As part of the Parallèle section of the ^23rd Boutographies photography festival, the Orangerie du Jardin des Plantes is hosting the exhibition "El Juego de la madalena", by Barcelona artist Julieta Averbuj, from May 6 to 28.

The works presented in the exhibition are taken from the book El Juego de la Madalena, published by the artist in 2022.

Through the formal reinterpretation of family archive images and the incorporation of participatory elements, the exhibition invites viewers on a playful, interactive journey through memory.

The title of the exhibition, "El Juego de la Madalena", refers to a game invented by the artist's father, in which newspaper photographs were transformed into improvised stories with the madeleine as their central theme. This game also coincides with Proust's concept of the "madeleine", in which a perception evokes a memory. The exhibition thus proposes a similar game, in which viewers can compose and recompose the images, establishing their own links and meanings. In this way, the exhibition seeks to evoke the fragmented, shifting, subjective and random nature of memory.