The Cupcake Game – Julieta Averbuj

As part of the “Parallèle” section of the^23rd Boutographies Photography Festival, the Orangerie at the Jardin des Plantes will host the exhibition “El Juego de la madalena” by Barcelona-based artist Julieta Averbuj from May 6 to 28.

The works featured in the exhibition are taken from the book *El Juego de la Madalena*, published by the artist in 2022.

Through a formal reinterpretation of family archive images and the incorporation of participatory elements, the exhibition invites viewers on a playful and interactive journey through memory.

The exhibition’s title, “El Juego de la Madalena,” refers to a game invented by the artist’s father, in which newspaper photographs were transformed into improvised stories with the madeleine as the central theme. This game also aligns with Proust’s concept of the “madeleine,” where a sensation evokes a memory. The exhibition thus proposes a similar game, where viewers can compose and recompose the images, establishing their own connections and meanings. The exhibition seeks to evoke the fragmented, shifting, subjective, and random nature of memory.