The Madalena Game – Julieta Averbuj

As part of the Parallel section of the^23rd Boutographies photography festival, the Orangerie du Jardin des Plantes is hosting the exhibition "El Juego de la madalena" by Barcelona artist Julieta Averbuj from May 6 to 28.

The works presented in the exhibition are taken from the book El Juego de la Madalena, published by the artist in 2022.

Through the formal reinterpretation of family archive images and the incorporation of participatory elements, the exhibition invites viewers on a playful and interactive journey through memory.

The title of the exhibition, "El Juego de la Madalena," refers to a game invented by the artist's father, in which photographs from newspapers were transformed into improvised stories with the madeleine as the central theme. This game also coincides with Proust's concept of the "madeleine," where a perception evokes a memory. The exhibition therefore offers a similar game, where viewers can compose and recompose the images, establishing their own connections and meanings. The exhibition thus seeks to evoke the fragmented, shifting, subjective, and random nature of memory.