Starting a business to change the world—why not give it a try? Bioviva: A Realistic Utopia

Jean-Thierry Winstel is the founder and director of Bioviva. An agricultural engineer by training, Jean-Thierry founded Bioviva in 1996 with the goal of raising awareness among younger generations about the importance of preserving the planet and its resources. The games are produced in France, and eco-design is one of the company’s top priorities.

The fight against climate change, the erosion of biodiversity, and the growing scarcity of natural resources are issues we now hear about on a daily basis. While it is urgent to try to resolve them, it is at least as important to understand that these are, above all, consequences: cauterizing a wooden leg quickly reveals the limits of the exercise… Let’s take a look at human behavior—the real and serious cause of current and future problems—and discover together some products, services, and a groundbreaking business model that serve all living things!