Starting a business to change the world—why not give it a try? The realistic utopia of Bioviva

Jean-Thierry Winstel is the founder and director of Bioviva. A trained agricultural engineer, Jean-Thierry founded Bioviva in 1996 with the aim of raising awareness among younger generations about the importance of preserving the planet and its resources. The games are produced in France, and eco-design is one of the company’s top priorities.

The fight against climate change, the loss of biodiversity, and the growing scarcity of natural resources are issues we now hear about on a daily basis. While it is urgent that we try to solve them, it is at least as important to understand that these are, above all, consequences: cauterizing a wooden leg quickly reveals the limits of such an approach… Let’s take a look at human behavior—the real and serious cause of current and future problems—and discover together some products, services, and a groundbreaking business model that serve life itself!