“Responsible Marketing Put to the Test in the Marketplace”

The MARÉSON Chair will hold its annual conference on Tuesday, December 5, 2023, at 5:30 p.m.

On the agenda:

• a lecture by Pierre Volle, professor at Paris-Dauphine University: “Toward (More) Sustainable Marketing?”;
• a roundtable discussion featuring managers who are experts in eco-innovation: “Eco-Innovation: Rethinking Value Creation”;
• and a presentation of the results of the MARÉSON survey.